In this teardown, we review the website of the American Society of Workers Compensation Professionals and discuss how to make it more effective.
Use the bottom right hand expand screen button in the video player to get a closer look at AMCOMP's website, or watch the video on Vimeo
In this teardown, we review the website of the American Society of Workers Compensation Professionals and discuss how to make it more effective.
Note: AMCOMP did a recent update of their website taking into account some of these recommendations. The live site is here: https://www.amcomp.org
Key Takeaways
- It's okay to have a smaller navigation if you don't have a lot of content. Don't employ a "puffer fish" strategy trying to seem more comprehensive than you are. It's more intuitive and useful for visitors to focus their attention where you do have content.
- Try and keep navigation sets under 6 items
- "About" doesn't belong on your primary navigation
- Your footer is a good spot to have contact information— it's a known pattern. People will look for your info there if they need to contact you.
- A list of membership levels and features is a weak way to sell membership. Use the Member Magnet Framework to dive deeper into what matters to different kinds of members.
- Your member benefits page is key. Put the work in to make it your best membership pitch and it will magnify the impact of your website in supporting member growth.
- How to use focus in your social media efforts to circumvent small staff limitations.
- There are 3 ways to grow membership: get more people to be aware of your organization, do a better job selling membership, and retaining more members than you lose. Most execs focus on growing awareness and miss out on their biggest opportunity- doing a better job of selling membership.
