Imagine a member’s entire experience with your organization as a timeline. At the start of the line, they hear about your association for the first time from a coworker. In the middle, they’re active members, perhaps attending your annual conference. At the end of the line, they mention to a peer that they were a…
On the surface, a request for proposal (RFP), seems like a methodical and rational method to find a vendor to work on your project. You create criteria, assemble a pool of possible solutions, and choose the best one. But there are three serious problems that occur when you apply this approach that make its effectiveness…
“We totally appreciate you being our voice,” a member and laboratory leader told Michelle Hoad as she stood in the lobby of their hospital. She was on her way home after visiting the government and had found a couple of minutes to swing by and personally update the member while she was in the area. …
In this teardown, we review the website of the American Society of Workers Compensation Professionals and discuss how to make it more effective.
Many historians argue that Genghis Khan changed the world for the better. Under the Khan’s control, all of Asia was united, crime was non-existent, trade flourished, technologies were exchanged, and citizens were able to freely practice whatever religion they wanted. Historians call it the Pax Mongolica- the Mongolian peace. However, his conquest of Asia was…
Why does one person sign up with your association and another doesn’t? One person says, “Yes, I want that,” and another says, “No thanks.” Not everyone is a good fit for your association. But it would be a mistake to assume that all those potential members that don’t join are in this category.
Leadership in the Endourological Society approached us about a website redesign. After a few conversations, it became clear that they were facing similar challenges to most societies and associations around engaging members and communicating value.
There has been an idea rolling around the association space that members sign up for economic reasons. The gist of it is that you need to look at all your benefits and calculate a market price for each to present as the value of membership in your offer.
If you’re like most association staff, you don’t have enough hours in the day and you’re almost hamstrung with a lack of budget. But you know you could be doing a better job selling the value of your association… If only you had more time and money! Catch-22! Darn it! Here’s the thing: You don’t…
Pam Williams is the VP of Membership for AMA Triangle, a large chapter of the American Marketing Association based out of North Carolina. She consulted with us as part of a membership drive, looking for ways to make their digital strategy more effective.