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Management
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Nicole Hodson On Changing to a Virtual Conference
“We did see a big drop-off in sponsors and exhibitors saying, ‘Well, I don’t want to do this. I don’t want to do a virtual thing.’ Now they’re actually calling us back.” Nicole Hodson is the executive director of the National Association of Nutrition Professionals. In this interview, she shares how her team has made…
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Carl Smith – The Opportunities in Remote Events
“In a lot of ways, I think anybody who’s a tinkerer has got this opportunity right now to just change everything…” Carl Smith is the owner of the Bureau of Digital, an education and community organization that serves digital agencies. He launched his first online summit 3 years ago and in the time since has…
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Charles Max Wood On Running Virtual Conferences
“The hard part is actually doing everything else. So there’s the marketing as far as getting the word out, letting people know… And then just getting speakers lined up is also a bunch of work.” Charles Max Wood has been running remote conferences targeting software engineers for the past six years and shares the lessons…
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The Magic Moment to Identify What Members Value
Imagine a member’s entire experience with your organization as a timeline. At the start of the line, they hear about your association for the first time from a coworker. In the middle, they’re active members, perhaps attending your annual conference. At the end of the line, they mention to a peer that they were a…
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How RFP’s Work Against Associations
On the surface, a request for proposal (RFP), seems like a methodical and rational method to find a vendor to work on your project. You create criteria, assemble a pool of possible solutions, and choose the best one. But there are three serious problems that occur when you apply this approach that make its effectiveness…
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Turning Around a Declining Association
“We totally appreciate you being our voice,” a member and laboratory leader told Michelle Hoad as she stood in the lobby of their hospital. She was on her way home after visiting the government and had found a couple of minutes to swing by and personally update the member while she was in the area. …
