AMCOMP Teardown
In this teardown, we review the website of the American Society of Workers Compensation Professionals and discuss how to make it more effective.
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Genghis Khan, Recessions, and Member Growth
Many historians argue that Genghis Khan changed the world for the better. Under the Khan’s control, all of Asia was united, crime was non-existent, trade flourished, technologies were exchanged, and citizens were able to freely practice whatever religion they wanted. Historians call it the Pax Mongolica- the Mongolian peace. However, his conquest of Asia was…
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The Member Magnet Framework
Why does one person sign up with your association and another doesn’t? One person says, “Yes, I want that,” and another says, “No thanks.” Not everyone is a good fit for your association. But it would be a mistake to assume that all those potential members that don’t join are in this category.
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Membership Offer Redesign Case Study
Leadership in the Endourological Society approached us about a website redesign. After a few conversations, it became clear that they were facing similar challenges to most societies and associations around engaging members and communicating value.
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Members Don’t Join for Dollar Value
There has been an idea rolling around the association space that members sign up for economic reasons. The gist of it is that you need to look at all your benefits and calculate a market price for each to present as the value of membership in your offer.
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5 Minute Fixes for Your Member Benefits Page
If you’re like most association staff, you don’t have enough hours in the day and you’re almost hamstrung with a lack of budget. But you know you could be doing a better job selling the value of your association… If only you had more time and money! Catch-22! Darn it! Here’s the thing: You don’t…
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A Membership Director Transformed Their Offer Into a Compelling Pitch
Pam Williams is the VP of Membership for AMA Triangle, a large chapter of the American Marketing Association based out of North Carolina. She consulted with us as part of a membership drive, looking for ways to make their digital strategy more effective.
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”How Do We Prove ROI” is the Wrong Question
The 2019 Marketing General Membership Marketing & Benchmarking report has a section on internal challenges to membership. The #3 largest internal challenge is “Difficulty in proving ROI.” “How do we prove return on investment,” is not a great question for improving retention.
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What Bakers Can Teach You About Members Only Content
After a presentation, an executive approached me with an internal argument her staff was having. She said that they were going back and forth over whether they should make all of the content on their website freely available or whether they should put it behind a membership “wall” so that only members could access it?…
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Avoid the El Camino Trap of Targeting Your Members’ Customers
Should your association website have content speaking to your member’s customers? As an example, if you’re an association of landscape professionals, should you write articles on lawn management or have a big button, “Find a Landscape Professional?”
